In the early 1970's, a very powerful commercial - a public service announcement - was broadcast to promote Keep America Beautiful. The Native American who appeared in the spot was Iron Eyes Cody but many recall him crying when he saw sickening pollution. . Here is a link to the PSA.

I wrote in my first post one year ago about the impact that Chief Seattle and this lost TV ad had on shaping my views about the environment. Last week, I attended a Tribal Caucus meeting and learned about the public service announcement that came out in the 1970's (when I was a teenager). Over these past 40 years we've made much progress but we still have a long way to go for showing respect for others and our Earth.